There’s a new local fashion magazine called “Project Smitten” on the shelves, and the first thing that came to mind when I picked it up was “…How like Lucky this is…”. Which is not necessarily a bad thing, considering how much I enjoy reading Lucky Magazine, with its glossy pictures and consumer-centric catalog-like spreads. Some of you might question why a foreign shopping magazine ranks so high on my list, when I can’t find most of the items showcased on local shores. But sometimes it’s precisely when you can’t get the items easily that inspiration sets in, inspiration that challenges you to utilize your powers of invention to find, make or improvise something with the same soul as the item that caught your eye, and make it your own.
Anyway, it occurred to me that alot of the columns in Project Smitten seem to echo pages in Lucky, although I do think that if I had to pick a favourite based on covers alone, the cover of Smitten would win hands down–I have a soft spot for fashion-illustrations and celebrities, no matter how famous, don’t speak to me the same way. The name (Project) Smitten also has a nice girly ring to it, one that edges towards slight intellectualism (if shopping can be called an intellectual sport), although Lucky is an exceedingly catchy title in its own right.

The Covers of Project Smitten and Lucky Magazine
Similarities between Smitten and Lucky:

Editor’s Picks

Same Column - My Foolproof outfit

Similar “How-To-Wear” Concept

Similar “Real Girl and her Gadgets” column. Same categories too.

A Fall Trend report isn’t exclusive to any magazine, but I just took a picture of the spread in both magazines for comparison’s sake.

A page in the 2 magazines’ Fall Trend Report.
If I had to compare content, I would have to say that the similar columns make it hard to choose. Both focus on shopping and style tutorials, both suss out great boutiques and stylish people to share style tips, and both have clean image-centric layouts that make the magazine an easy read. I can’t help but see Lucky as the original (as original as a mainstream magazine covering the fashion industry can be), but Smitten has the draw of being local–and therefore being more relevant, showcasing things that I actually can buy. (Not always good for the pocket!) Plus, the Smitten Decorate section filled with pretty household things is a joy to pore over as well — a section not available in Lucky, because that’s the exclusive domain of sister mag Domino (another magazine I love).
I suppose what I wanted to say is that I can’t actually choose between the two magazines (no one is asking me to anyway), but if the concurrent issues of Project Smitten continues the standard of its debut (all fashion and unapologetic consumerism, no trashy “who stole my husband/boyfriend” true story features) , it’ll be the one local fashion magazine I’ll be buying regularly in a long time. But I’ll keep reading Lucky still.
*Sidenote: I was surprised and happy to find Betsy, one of my favourite fashion bloggers in the editorial team of Project Smitten (as Deputy Editor, no less). I think she has a really fresh eye for fashion, and her blog entries always make me smile. So… one more reason to read the magazine, in my opinion.